Drink wine and remove plastic from the ocean. Sounds too good to be true, right? Grab your glass and fill it to the brim, because it’s not. Australian wine brand, The Hidden Sea has announced a bold commitment to remove 1 billion plastic bottles from the world’s oceans by 2030.
With more than 8 million tonnes of plastics entering our oceans each year, on top of the estimated 150 million tonnes already in the ocean, the urgency of this project has never been clearer. Through a strategic partnership with global company, ReSea Project, wine-lovers can drink wine and make a real difference.
With every bottle of The Hidden Sea purchased, the brand has pledged to remove the equivalent of 10 plastic bottles from the ocean in a completely trackable process, so you can monitor real results of the good you’re doing. ReSea Project is a market leader in the trackable removal of plastic from the world’s oceans. With each The Hidden Sea customer receiving a QR code after their purchase, customers will be able to see the real and significant difference their purchase has made to our planet.
Co-Founder of The Hidden Sea, Justin Moran, believes Australians have waited too long for action to be taken, and that time is now.
“The average person disposes of 55kg of plastic each year, with the bulk of which ending up in our oceans. There’s no more ‘business as usual’ and as humans, we cannot keep turning a blind eye to the ocean-plastic crisis. Our oceans are suffocating and urgent action needs to be taken. Our approach has always been that while it isn’t our plastic, it is our planet, so we need to act now and do what we can to save it.
“While our wine is phenomenal, world-class and beautifully crafted, our mission isn’t about selling wine, it’s about making a true difference to our oceans and our planet, and creating a movement of like-minded, socially conscious consumers who want to dosomething bigger than themselves.”
While the ambition of removing 1 billion plastic bottles from the ocean is a significant one, helping their commitment isn’t. Every bottle of The Hidden Sea sold removes the equivalent of 10 plastic bottles, and every six pack sold removes 1 kilogram of plastic from the ocean.
About The Hidden Sea
The Hidden Sea is a no-nonsense, premium wine company on a mission to eliminate plastic from our oceans. Their heritage has been intrinsically tied to the ocean since the very beginning, with their vineyards sitting gracefully along the Limestone Coast in South Australia.
Their range focuses on a trio of wines that appeal to the no-nonsense, any day wine drinker. Starting with their big, full-bodied Chardonnay that’s rich in melon, lychees and peaches that pairs beautifully with fish and seafood. For something lighter, there’s a luscious Rosé made from a blend of Mataro, Grenache and Pinot Gris. They’ve got your back in the cooler months, too. The ballsy Shiraz opens up to a bouquet of red fruits, spiced oak with silk tannins that dance along the palate.
The Hidden Sea’s Chardonnay, Shiraz and Rosé are each $18 a bottle, or in a 6 pack (straight or mixed) for $98, available online via their website.
About ReSea Project
ReSea Project removed more than 400,000kg of plastic from the ocean in 2019 and, with a thoroughly tested solution, the goal is to remove more than 900,000kg of plastic in 2020.
All plastic collections are audited and certified by a third-party company to ensure the impact of the clean-up efforts. The circular solution focuses on recycling the collected plastic, and, by engaging local communities in the clean-up, we are improving the lives of many. ReSea Project aims to bring companies together around the common goal of putting an end to plastic pollution in the oceans.
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