Caring about the environment is no longer on the fringe: green is the new black. And it’s not a nice-to-have; it’s an urgent race to minimise our impact.

This Weekend is a modern living guide to sustainable travel, lifestyle and leisure with style. Our platform is all about ‘stories for good’, meaning we create stories that uncover what is good for the earth and the people on it.

Aimed at high-income, mobile-first millennials who are part of the “green movement”, our goal is to make sustainable living something that is desirable, even aspirational.

To do this, we tell every story with style and substance. From weekend travel inspiration, eco-destinations, green hotels and sustainable dining spots, to personal growth and wellbeing essentials – we call it modern living.

In addition to great storytelling, we enable conscious brands to engage a highly responsive audience through bespoke content packages that include editorial partnerships, short format video, and social content to drive meaningful connections.